| . | Task | Days/Launch | Comment |
|---|---|---|---|
Set launch date | -21 | Doublecheck for holidays (no-go) and avoid posting Monday/Friday, preferably Sunday or Thursday for the best results | |
Create product video | -21 | YouTube video with a voiceover describing | |
Create product description | -21 | Include at least x3 testimonials, FAQ and more | |
Send out a newsletter | -14 | With launch date | |
Add product to Indiehackers or any relevant startup/founder communities | -14 | Get feedback | |
Announce “launch date” on the social media | -14 | Instagram + Twitter + Facebook + LinkedIn + Other SM channels you are receiving traction from | |
Prepare Copy+Pastes | -7 | Prepare copy + paste for communities online to post in. | |
Prepare Launch Posts | -7 | Prepare Instagram + Twitter posts for the launch date | |
Product hunt upload | -7 | Preview at https://previewhunt.com/ and get everything ready. | |
Prepare and post BTS post | -3 | Prepare a behind the scenes post about the launch. | |
Repost original launch posts | -3 | To remind that its in 3 days | |
Send a newsletter on the launch | -1 | ||
Ask help from top users & advocates | -1 | Reach out to the top voices on Twitter/Linkedin/email to ask for feedback, support or promote (hunt your Product Hunt launch) | |
Post on Facebook groups | 0 | Pre-identify all the relevant Facebooks groups to launch your product. | |
Post on socials | 0 | Ask for feedback on the launch and the product | |
Answer all Product Hunt comments | 0 | The Product Hunt algorithm rewards product with a high number of comments (from users with high karma mostly) | |
Contact Product Hunt team | If you're not featured after an hour (and have decent upvotes) | ||
Thank the community | 1 | Post results | |
Add PH Badge to the product description | 1 |