Marketing (Early-Stage)

Marketing (Early-Stage)

Note: There are many marketing channels and proven techniques such as SEO/SEM/ Social Media ads. Our primary goal is to build and launch your startup with a maximum of $100

How to get your first 10, 100, 1000 customers?

Pirate Funnel / GTM Funnel


The Pirate Funnel or Go-To-Market Funnel is a framework to cut a company in pieces and shows you where to focus your attention.

  • Awareness – How many people do you reach?
  • Acquisition (Users find you)– How many people visit your website?
  • Activation (Users’ first experience with your product) – How many people take the first important step? (E.g. Sign-up, install an app or post their first comment)
  • Retention (Means and rates of users returned) – How many people come back for a second/third/tenth time?
  • Revenue (The profit you gain) – How many people start paying? And how much do they pay?
  • Referral (Users tell others about you)– How many people refer friends to your business?

Read more and how at

100 places to launch and promote your startup

Other resources