Marketing (Early-Stage)

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How to get your first 10, 100, 1000 customers?

Acquiring your first 100 customers

Getting my first 100 customers always felt like a puzzle. The next 1000 seemed unreachable. Besides, how can you get feedback to make the product better without users? After many years, we ended up with 6,000+ paying customers. It was a grind to get there. Here's what I Iearned...

suhaild.medium.com

How pre-seed Startups can get their First 1,000 Customers

In the past few years, pre-seed startups have been increasingly looking for ways to get their first 1,000 customers. The main reason behind this is that pre-seed startups are creating their first product and they need to get early adopters to test out their product and give feedback.

alexanderlhk.medium.com

Pirate Funnel / GTM Funnel

The Pirate Funnel or Go-To-Market Funnel is a framework to cut a company in pieces and shows you where to focus your attention.

• Awareness – How many people do you reach?
• Acquisition (Users find you)– How many people visit your website?
• Activation (Users’ first experience with your product) – How many people take the first important step? (E.g. Sign-up, install an app or post their first comment)
• Retention (Means and rates of users returned) – How many people come back for a second/third/tenth time?
• Revenue (The profit you gain) – How many people start paying? And how much do they pay?
• Referral (Users tell others about you)– How many people refer friends to your business?

Read more and how at

GTM funnel stages, metrics, & goals

‍ ‍ At large companies, marketing teams are composed of people with skill sets ranging from product marketing to graphic design and even technical roles. Of course, at the early stages of building your company you won't have teams of people (yet) to fill all of these functions.

www.field-guide.unusual.vc

100 places to launch and promote your startup

Top 100 Startup Directories to Submit your Business in 2021

If you have just finished building your company or product website, you probably want to do some initial promotion or to at least get some visibility on the web to get the early adopters. Hence, we present you with a list of Startup Directories where you can submit your product website to get the ball rolling.

aeroleads.com

Other resources

The Ultimate Guide to Startup Marketing

I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here. Starting a business is exhilarating. Unfortunately, the "build it and they will come" theory doesn't hold much weight and those overnight success stories you hear about are often the result of behind the scenes years of hard work.

neilpatel.com

Startup Marketing Strategy: 18 Ideas and Tactics That Actually Work

Are you new to the startup game, and even newer to the content marketing game? With all the work that goes into starting a business, there's little time to think about marketing strategies that prove successful and are feasible for a startup's teams to execute. If you find yourself in this boat, don't panic.

blog.hubspot.com

15 Fundamental Startup Marketing Strategies + Examples and Ideas

Whenever I'm watching a movie, and the dumb character just dives into the fight without a strategy, I know that they will regret it and regroup to make a strategy. Everyone knows that that action won't help with anything. But this is real life.

userguiding.com

Startup Marketing: Your Ultimate Strategy For Incredible Growth

Two fundamental truths exist when marketing a startup. One is that a great product alone is not enough to succeed. The other is that no amount of marketing will make a crap product gain a mass audience. "Nothing kills a bad company faster than good marketing" Successful startup marketing requires that you have both a great product and great marketing.

www.ventureharbour.com

• How to get your first 10, 100, 1000 customers?
• Pirate Funnel / GTM Funnel
• 100 places to launch and promote your startup
• Other resources