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Landing page checklist + Tool Guide

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Landing page checklist + Tool Guide

A simple guide to creating "love at first sight"

๐Ÿ’ป Simple steps to get your landing page right ๐Ÿ˜„

Want to have a great landing page? It is simple. build one which is;

  • Short and sweet
  • Content that generates confidence
  • Easy design, less is more!
  • Call to action, Important!
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โ˜‘๏ธย Landing Page Checklist

Questions to ask (answer these first)

Who is your ideal customer?
What problem do they have?
Without your product what would they be doing?
How is your product unique?
What do you want them to do on your landing page?

Basic anatomy of any landing page

Hero focused on benefits
Product reveal with clear annotated product visuals
Social proof like testimonials or case studies
Call to action so visitors can act
Doubts addressed so visitors don't leave

Performance

Make sure it loads fast. That's it

Your copy

Plain simple language: avoid style over substance
Try building pain of current way, or before vs after
Focus on your USPs and 'why' they matter
Focus on benefits not features

Call to action (CTA)

Focus on one key call to action - your critical goal
Make sure the CTA contrasts with the page
Second CTA for those not yet ready to act
Repeat CTA before site footer
Fix CTA in the menu so it's always present
Address doubts near your CTA

Signup form

Reduce sign up fields
Repeat product benefits next to sign up form
Retarget people who don't complete the signup
Embed the first form field directly into your landing page

Measure results + learnings

Measure conversion before changing anything
Set up the funnel from the landing page to the activated user
Use exit-intent survey - why didn't you sign up?
Review click maps. What FAQs are viewed?
Look at soft conversion events: time on site,
Views on the pricing page, video plays

Expert Level

[Once you are a pro and ready to take your startup to its next level]

Different landing pages for different personas
Dynamic pages based on search ad keywords
A/B test your landing pages using Splitbee (analytics tool)
Build more complicated funnels using lead magnets and nurture campaigns

๐Ÿฆฎ Your guide to an ultimate landing page

How-Toโ€™s + Tool Guide

Domain registration

How to choose a perfect domain name for your business?

Tools to search and register your domain

Landing page builder

Step-By-Step Guide

Logo Design

Where to find illustration sets

Tools and platforms where you play and build your landing pages

Wedsite hosting

Simple hosting guide

Places to host your websites and landing pages

Copywriting

Guide to good copywriting

Tools to assist you to write your marketing copy

SEO Friendly & Keywords

How to do your keyword research

Tools to help with your keyword research

Social proof

What is social proof

Tools to turn lead to customers and increase the credibility

Email capture and marketing

Guide to building an email list

Best practice guide to email capture

Tools to capture email & email marketing

Chatbot integration

Why?

Tools to integrate a chatbot into your website

Website analytics

The website analytics strategy guide

The Ultimate Guide to Google Analytics

Tools to track your website performance

Legals

What and why are a cookie and privacy policy?

Tools to help your write your cookie and privacy policy

Feedback

Beginners guide

Learn more about user behaviour analytics, web analytics, feedback and onboarding

Tools you need to collect customer feedback, create surveys and get insights

Website monitoring & performance measuring

Important metrics

Tools to test your site's performance

Credentialing

A quick guide to website credentialing

Onboarding Flows

Our friends at onboarding.study put together amazing resources to understand, analyse and implement how 200+ SaaS companies use onboarding to have better adoption and retention rates. Learn more ๐Ÿ‘‡

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And more on in-app onboarding tactics;

๐Ÿ“š Learn more about business around landing pages and websites

Looking for a more in-depth understanding of every aspect of SEO, Copywriting and everything related to social media marketing, your one-stop-shop - Neil Patel:

โš™๏ธ Automate!

Let the workflow work for you.

๐Ÿ‘ฉ๐Ÿปโ€๐Ÿ’ป No-Code web app builders

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