Product Management Handbook + Tool Landscape
🗃️

Product Management Handbook + Tool Landscape

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📒 Product Management Handbook

A detailed approach to Product Management.

Product management is an organizational function that guides every step of a product’s lifecycle: from development to positioning and pricing, by focusing on the product and its customers first and foremost.

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To keep it simple, Product Management is a marriage of Technology, Business and User Experience (Customer Experience) to build great products and services that directly solve problems.

What do Product Managers do?

Ever wonder what a product manager does? we couldn't find a better explanation of what product managers do better than this video.

Product Management involves multiple components and taking the right decisions while building a world-class product. Some of them include but are not limited to;

  • Product Discovery
  • Product Development
  • Product Roadmapping
  • Project Management
  • Product Analytics
  • Stakeholder Management
  • Revenue and Pricing Modelling

There is also a saying, Product Owners and Managers are like tiny CEOs of the business as they are responsible for the business's health and ultimately survival.

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⛓ Components of Product Management

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For more information on Agile, Agile Manifesto, Project and Product Management and Software Development Methodologies, visit

🪜 Stages involved in Product Management

// Simplified guide to different stages involved in Product Management.

Just because you have a great idea doesn’t mean it will automatically turn into a great product. Not all ideas are all that great, to begin with. Product Management gives you a fundamental framework that involves multiple stages to assist you with the ideation of the product, customer need, financial viability and growth predictions.

#1. Product Management Fundamentals

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#2. Getting to Product-Market Fit

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#3. UX Design

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#4. Business Fundamentals

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#5. Communication + Stakeholder Management

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🥷🏻 Key actions of a Product Manager

Note: These actions are also tags in the PM tool landscape

Analytics: User Tracking

Analytics: User Insights

Analytics: User Testing

Prototyping

Roadmapping

Quality Management and Assurance

Feature and Task Management

Customer Automation

Training and Onboarding

Workflow/Process Automation

Documentation

Visual Management

Agile Management

Data and Knowledge Management

🎢 Onboarding Flows

Our friends at onboarding.study put together amazing resources to understand, analyse and implement how 200+ SaaS companies use onboarding to have better adoption and retention rates. Learn more 👇

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And more on in-app onboarding tactics;

Product Management - Made Simple!

Product5X - Curated resources that help you build amazing products super fast.

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What’s Inside?

  • PRD Templates
  • CTA Library
  • Email Library
  • Product Buttons
  • and many more

Access the resources here 👇

⚒ PM Tool Landscape

// Get to know all the tools to support your product cycles end-to-end and in between.

Board of Innovation's favourite collaboration tools

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Tooling becomes essential to the success of your product, so a whole tool stack has to be built by the founder of the product manager leading your product to success.

We know tools and framework becomes integral parts of your business when you start, launch and grow. Fortunately, we have a wide variety of tools to choose from based on which stage are you at, your budget, technical and functional requirements and how they aid your workflow.

A simple guide to assist you with your tool selection;

  • Budget: Select a tool that can provide maximum value and fits in your budget, size and meets your product needs
  • Collaboration: Think about how you might grow in the near future. Would you have all team members based in the same location or globally spread (remote work)?
  • Usability: Determine what you want out of a tool before you sign up. Would you like the tool to integrate with your current workflows that can offer great functionality or do you think ahead in planning the next 6-12 months and start setting up today?
  • Integration and Automation: Layout your end-to-end process and check tool integration in your product development cycles. Use simple automation services to take up manual administration that can assist your team to achieve delivery timelines.
  • Analytics: IMPORTANT in all phases of your product. Research all the tools that can retrieve useful information that can later be measured for performance and impact. Setting up your data funnels and pipelines in the early phases saves you a lot of time and money in the later phases of your business.

Product Management Tools

NameCategoryLink to access toolDescription
Amplitude
Analytics: User Tracking
Optimize the business value of digital product innovation.
Fullstory
Analytics: User Tracking
Intuitive digital experience analytics that provide a complete picture so you can drive high-impact improvements.
Google Analytics
Analytics: User Tracking
Google Analytics gives you the free tools you need to analyze data for your business in one place, so you can make smarter decisions.
Hotjar
Analytics: User Tracking
Understand how users are really experiencing your site without drowning in numbers
Mixpanel
Analytics: User Tracking
Powerful, self-serve product analytics to help you convert, engage, and retain more users.
Mouseflow
Analytics: User Tracking
Mouseflow lets you replay the full visitor experience to identify pain points, boost conversions, and optimize your site.
Pendo
Analytics: User Tracking
Let’s improve the world’s experience with software. Help people adopt your software more successfully across web and mobile
Uxcam
Analytics: User Tracking
UXCam is the market leader in app experience analytics, empowering mobile teams with fast, contextual, and high-fidelity insights.
Freshdesk
Analytics: User Insights
Delight your customers and win them for life Looking for Omnichannel, Bots, and Self-service solutions for customer service? We've got you covered!
HubSpot Service Hub
Analytics: User Insights
The Tools You Need to Delight Customers at Scale
Instabug
Analytics: User Insights
Ship Quality Apps with Real-Time Contextual Insights
Mad Mimi
Analytics: User Insights
Mad Mimi is the easiest way to create, send, share and track email newsletters online. Mad Mimi is for people who want email marketing to be simple.
Qualtrics
Analytics: User Insights
Experience Design. Experience Improvement
Survey Anyplace
Analytics: User Insights
Survey Anyplace helps you create surveys, quizzes, and assessments that return personalized advice in the final screen, through email, or in a branded PDF report.
Survey Monkey
Analytics: User Insights
Expand your market research capabilities to keep track of your brand, test your ideas, or get a gut check with your target audience.
Typeform
Analytics: User Insights
You don't want to make a boring form. And your audience won't answer one. Create a typeform instead—and make everyone happy.
Zendesk
Analytics: User Insights
Zendesk makes customer service better. We build software to meet customer needs, set your team up for success, and keep your business in sync.
Userzoom
Analytics: User Insights
Gather, analyze, and share UX and CX insights across your business to create products customers love.
AB Tasty
Analytics: User Testing
Build end-to-end experiences that drive growth across all digital channels. Marketing, product and engineering teams work together to deliver seamless user experiences with AB Tasty.
Adobe Target
Analytics: User Testing
Adobe Target is a personalization solution that makes it easy to identify your best content through tests that are easy to execute. So you can deliver the right experience to the right customer.
Apptimize
Analytics: User Testing
Accelerate ROI, Engagement & Revenue With the World’s Leading Experimentation Solution
Crazy Egg
Analytics: User Testing
Make your website better. Instantly.
Firebase
Analytics: User Testing
Firebase helps you build and run successful apps Backed by Google and loved by app development teams - from startups to global enterprises
Launch Darkly
Analytics: User Testing
Get total control of your code to ship quicker, reduce risk, and reclaim your nights and weekends.
Optimizely
Analytics: User Testing
Creating digital experiences that transform your company takes data-driven decisions, continued experimentation and constant invention. Optimizely Digital Experience Platform helps you unlock your digital potential.
Split
Analytics: User Testing
Split combines feature flags and data. Deploy often, release without fear, and experiment to maximize impact.
User testing
Analytics: User Testing
Real-time feedback. From real customers. Wherever you work.
Dovetail
Analytics & Discovery
Where customer research lives. Make sense of all your customer research data in one intuitive, collaborative, and searchable research repository.
Heap
Analytics & Discovery
A Smarter Approach to Product. Heap is an analytics platform that helps product, marketing, and customer success teams craft exceptional digital experiences that convert and retain users.
User Voice
Analytics & Discovery
A single, centralized product feedback solution that gives you everything you need to gather, aggregate, analyze, and follow through on feedback from customers and internal teams.
Bloomfire
Documentation
Eliminate shoulder taps, endless email threads, and frantic Slack requests for information. Always know where to find the right answers.
Confluence
Documentation
Confluence is your remote-friendly team workspace where knowledge and collaboration meet.
Notion
Documentation
One tool for your whole team. Write, plan, and get organized.
Obie
Documentation
Tools that enable faster self-service support so that everyone has the right answers.
Slab
Documentation
Easily create, organize, and discover knowledge for your entire organization, from non-technical to tech-savvy.
Slite
Documentation
The perfect communication tool for remote teams. Slite helps remote teams share ideas, save knowledge, and work together anytime, any place.
Draw.io
Visual Management
Online diagram software for making flowcharts, process diagrams, org charts, UML, ER and network diagrams.
Klaxoon
Visual Management
the meeting revolution
Lucidchart
Visual Management
Create powerful visuals to understand the teams, information, and processes that drive better decisions in every area of your business.
Miro
Visual Management
The online collaborative whiteboard platform to bring teams together, anytime, anywhere.
Whimsical
Visual Management
Whimsical is a unified suite of collaboration tools. Great for product specs, wikis, brainstorming, ideation, user flows, architecture diagrams and more. Sign Up with Google
Yworks
Visual Management
As the diagramming experts, we offer a comprehensive range of services.
Feature Upvote
Agile Management
Centralise your feedback in one online board. Users add and upvote feedback directly. You quickly surface the most valuable product ideas.
Invision
Prototyping
Design Better. Faster. Together. The digital product design platform powering the world’s best user experiences
Sketch
Prototyping
Put design at the heart of your business, with all the tools you need to collaborate and create incredible products.
Adobe XD
Prototyping
Design like you always imagined.
Figma
Prototyping
Minds meeting minds is how great ideas meet the world
Axure
Prototyping
Axure RP is the only UX tool that gives UX professionals the power to build realistic, functional prototypes.
Balsamiq
Prototyping
Wireframes, anyone can design great user interfaces.
Moqups
Prototyping
A streamlined web app that helps you create and collaborate in real-time on wireframes, mockups, diagrams and prototypes.
Process St
Workflow Automation
Process Street is a simple, free and powerful way to manage your team's recurring checklists and procedures.
Proto.io
Prototyping
Bring your idea to life in no time. The prototyping solution for all your needs. For UX designers, entrepreneurs, product managers, marketers, and anyone with a great idea.
Product Board
Roadmapping
Productboard helps product managers understand what customers need, prioritize what to build next, and rally everyone around the roadmap.
Roadmunk
Roadmapping
The end-to-end roadmapping tool. Capture customer feedback. Prioritize what to build next. And use boardroom-ready roadmaps to communicate your strategy.
Aha!
Roadmapping
Try the worldʼs #1 roadmap software
Product Plan
Roadmapping
ProductPlan is a roadmap platform that aligns your team so you can build what matters.
Wrike
Roadmapping
Power the Modern, Agile Enterprise
Team Gantt
Roadmapping
TeamGantt is a refreshing take on project planning software that brings gantt charts online. You can plan, schedule, and manage your projects with our free gantt chart software. Best of all, you can invite clients and teams to collaborate on your gantt chart or project plan.
Airfocus
Roadmapping
Build outstanding products with powerful prioritization and clear roadmaps.
Idea Scale
Agile Management
Innovation management for your entire organisation
ClickUp
Task + Feature Management
One app to replace them all. All your work in one place: Tasks, docs, chat, goals, & more.
Qatalog
Workflow Automation
Work gets disjointed. Scattered. People feel isolated. Qatalog brings order to the chaos—to show folks their work in a new light.
Asana
Task + Feature Management
Work on big ideas, without the busywork.
Basecamp
Task + Feature Management
Everything’s organized in one place, you’re on top of things, progress is clear, and a sense of calm sets in.
GitLab
Task + Feature Management
Iterate faster, innovate together: Our open DevOps platform is a single application for unparalleled collaboration, visibility, and development velocity.
Jira Software
Task + Feature Management
The #1 software development tool used by agile teams
Monday.com
Task + Feature Management
Work the way that works for you
Quire
Task + Feature Management
A visual collaborative platform for your next, great projects. The best collaborative project management software that actually helps teams get things done.
Retool
Workflow Automation
Stop wrestling with UI libraries, hacking together data sources, and figuring out access controls. Start shipping apps that move your business forward.
Todoist
Task + Feature Management
Organize it all with Todoist
Toggl
Task + Feature ManagementTime Tracking
Simple team and project planning
Trello
Task + Feature Management
Collaborate, manage projects, and reach new productivity peaks. From high rises to the home office, the way your team works is unique—accomplish it all with Trello.
Ghost Inspector
Quality Management & Assurance
Easily create automated browser tests for your websites and web applications. Ensure everything works and looks the way it should. No coding required.
Mesmer
Quality Management & Assurance
The Mesmer New School of Bot—busy mobile app developers can now automate their thankless testing, accessibility, and monitoring work, making them happier and more productive.
Practi Test
Quality Management & Assurance
Centralized Test Management for Manual & Automated Testing
Test Bench
Quality Management & Assurance
TestBench is the smart test case management solution for companies and projects that develop software and digital products and want to achieve high quality efficiently.
Customer.io
Customer Automation
Customer.io is an automated messaging platform for tech-savvy marketers who want more control and flexibility to craft and send data-driven emails, push notifications, and SMS messages.
HubSpot Marketing Hub
Customer Automation
All your marketing tools and data — all under one roof.
Intercom
Customer Automation
Business Messenger you and your customers will love Your work email
Mailchimp
Customer Automation
Mailchimp has the tools and resources you need to build a brand, sell online, and scale the business of your dreams.
Segment
Customer Automation
The leading Customer Data Platform
Sendinblue
Customer Automation
Sendinblue is the smartest and most intuitive platform for growing businesses. Thrive digitally as we guide your business with the right marketing & sales tools.
Sparkpost
Customer Automation
Plan, execute, and optimize your email programs with the industry's most trusted email sending and deliverability platform
User.com
Customer Automation
User.com is a single workspace providing you with easy-to-use, yet very robust tools for marketing, sales, management, and support teams.
Airtable
Data & Knowledge Management
One workspace.platform.source of truth. Endless solutions.
Coda
Data & Knowledge Management
One doc for all. And all in one doc.
Google Drive
Data & Knowledge Management
Easy and secure access to all of your content. Store, share, and collaborate on files and folders from any mobile device, tablet, or computer
Power BI
Data & Knowledge Management
Empower team members to discover insights hidden in your data with Microsoft Power BI.
Qlik
Data & Knowledge Management
Turn raw data into remarkable outcomes with end-to-end, multi-cloud data integration and analytics solutions. Close the gaps between data, insights, and action.
Sheetgo
Data & Knowledge Management
Build no-code workflows to manage your team’s data and run your business processes like clockwork.
Sisense
Data & Knowledge Management
The power of analytic infusion by embedding analytics into your workflows, processes, business applications, and products.
Slapdash
Workflow Automation
Slapdash is a next-generation platform that gives you and your team entirely new ways to connect and control your tools.
Station
Workflow Automation
Station is the browser extension that helps you switch across all apps, documents, notes, messages, and more.
Tableau
Data & Knowledge Management
Tableau helps people see and understand data. Our visual analytics platform is transforming the way people use data to solve problems.
Bonjoro
Training & Onboarding
It's time to stand outv and grow your business. Convert, retain, and grow your customers with delightful personal video messages sent at just the right moment
HighSpot
Training & Onboarding
IMPROVE THE PERFORMANCE OF YOUR CUSTOMER-FACING TEAMS
Powtoon
Training & Onboarding
One platform to create, manage, and distribute all of your videos and visual communications
Showpad
Training & Onboarding
Enable your team with the content and training they need to drive meaningful customer conversations.
UserPilot
Training & Onboarding
Userpilot helps product teams deliver personalized in-app experiences to increase growth metrics at every stage of the user journey.
Vidyard
Training & Onboarding
Vidyard is the key to making remote selling easy. From prospecting to proposals, record and send videos that add a personal touch at all stages of the sales cycle.
Whatfix
Training & Onboarding
Unlock the true value of your enterprise applications with Whatfix. Empower your users to make the best use of your software applications.
Automate.io
Workflow Automation
Integrate your cloud applications. Automate marketing, sales and business processes.
Bubble
Workflow AutomationPrototyping
The best way to build web apps without code Bubble is the most powerful no-code platform, empowering entrepreneurs to build production-ready web apps.
IFTTT
Workflow Automation
Do more with the things you love Connect your apps and devices in new and remarkable ways. Make the things you love more powerful.
Parabola
Workflow Automation
Parabola can automate any manual task you usually do in a spreadsheet. Connect your data, arrange your steps, and forget about hiring that developer.
Zapier
Workflow Automation
Easy automation for busy people. Zapier moves info between your web apps automatically, so you can focus on your most important work.

📈 Frameworks and resources to expand your product intelligence

// A collection of everything to increase your product intuition and create better products.

Product Management Frameworks:

Lean Stack

Design Sprint

Outcome-Driven Innovation

Pragmatic Framework

The Hook Model

Kano Model

Design Thinking

Product-Market-Fit

Game Thinking

Radical Product Tool-Kit

Product Strategy Framwork

MoSCoW Prioritization

RICE Framework

Oppurtunity Solution Tree

Jobs-To-Be-Done Framework

HEART Framework

Resources to develop Product Thinking and Intuition: