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๐ Product Management Handbook
A detailed approach to Product Management.
Product management is an organizational function that guides every step of a productโs lifecycle: from development to positioning and pricing, by focusing on the product and its customers first and foremost.
To keep it simple, Product Management is a marriage of Technology, Business and User Experience (Customer Experience) to build great products and services that directly solve problems.
What do Product Managers do?
Ever wonder what a product manager does? we couldn't find a better explanation of what product managers do better than this video.
Product Management involves multiple components and taking the right decisions while building a world-class product. Some of them include but are not limited to;
- Product Discovery
- Product Development
- Product Roadmapping
- Project Management
- Product Analytics
- Stakeholder Management
- Revenue and Pricing Modelling
There is also a saying, Product Owners and Managers are like tiny CEOs of the business as they are responsible for the business's health and ultimately survival.
Source: https://coggle.it/diagram/XarUw2I8UUaTpYPv/t/product-management
โ Components of Product Management
For more information on Agile, Agile Manifesto, Project and Product Management and Software Development Methodologies, visit
๐ช Stages involved in Product Management
// Simplified guide to different stages involved in Product Management.
Just because you have a great idea doesnโt mean it will automatically turn into a great product. Not all ideas are all that great, to begin with. Product Management gives you a fundamental framework that involves multiple stages to assist you with the ideation of the product, customer need, financial viability and growth predictions.
#1. Product Management Fundamentals
#2. Getting to Product-Market Fit
#3. UX Design
#4. Business Fundamentals
#5. Communication + Stakeholder Management
๐ฅท๐ป Key actions of a Product Manager
Note: These actions are also tags in the PM tool landscape
Analytics: User Tracking
Analytics: User Insights
Analytics: User Testing
Prototyping
Roadmapping
Quality Management and Assurance
Feature and Task Management
Customer Automation
Training and Onboarding
Workflow/Process Automation
Documentation
Visual Management
Agile Management
Data and Knowledge Management
๐ขย Onboarding Flows
Our friends at onboarding.study put together amazing resources to understand, analyse and implement how 200+ SaaS companies use onboarding to have better adoption and retention rates. Learn more ๐
And more on in-app onboarding tactics;
Product Management - Made Simple!
Product5X - Curated resources that help you build amazing products super fast.
Whatโs Inside?
- PRD Templates
- CTA Library
- Email Library
- Product Buttons
- and many more
Access the resources here ๐
โ PM Tool Landscape
// Get to know all the tools to support your product cycles end-to-end and in between.
Board of Innovation's favourite collaboration tools
Tooling becomes essential to the success of your product, so a whole tool stack has to be built by the founder of the product manager leading your product to success.
We know tools and framework becomes integral parts of your business when you start, launch and grow. Fortunately, we have a wide variety of tools to choose from based on which stage are you at, your budget, technical and functional requirements and how they aid your workflow.
A simple guide to assist you with your tool selection;
- Budget: Select a tool that can provide maximum value and fits in your budget, size and meets your product needs
- Collaboration: Think about how you might grow in the near future. Would you have all team members based in the same location or globally spread (remote work)?
- Usability: Determine what you want out of a tool before you sign up. Would you like the tool to integrate with your current workflows that can offer great functionality or do you think ahead in planning the next 6-12 months and start setting up today?
- Integration and Automation: Layout your end-to-end process and check tool integration in your product development cycles. Use simple automation services to take up manual administration that can assist your team to achieve delivery timelines.
- Analytics: IMPORTANT in all phases of your product. Research all the tools that can retrieve useful information that can later be measured for performance and impact. Setting up your data funnels and pipelines in the early phases saves you a lot of time and money in the later phases of your business.
Name | Category | Link to access tool | Description |
---|---|---|---|
Amplitude | Analytics: User Tracking | Optimize the business value of digital product innovation. | |
Fullstory | Analytics: User Tracking | Intuitive digital experience analytics that provide a complete picture so you can drive high-impact improvements. | |
Google Analytics | Analytics: User Tracking | Google Analytics gives you the free tools you need to analyze data for your business in one place, so you can make smarter decisions. | |
Hotjar | Analytics: User Tracking | Understand how users are really experiencing your site without drowning in numbers | |
Mixpanel | Analytics: User Tracking | Powerful, self-serve product analytics to help you convert, engage, and retain more users. | |
Mouseflow | Analytics: User Tracking | Mouseflow lets you replay the full visitor experience to identify pain points, boost conversions, and optimize your site. | |
Pendo | Analytics: User Tracking | Letโs improve the worldโs experience with software. Help people adopt your software more successfully across web and mobile | |
Uxcam | Analytics: User Tracking | UXCam is the market leader in app experience analytics, empowering mobile teams with fast, contextual, and high-fidelity insights. | |
Freshdesk | Analytics: User Insights | Delight your customers and win them for life Looking for Omnichannel, Bots, and Self-service solutions for customer service? We've got you covered! | |
HubSpot Service Hub | Analytics: User Insights | The Tools You Need to Delight Customers at Scale | |
Instabug | Analytics: User Insights | Ship Quality Apps with Real-Time Contextual Insights | |
Mad Mimi | Analytics: User Insights | Mad Mimi is the easiest way to create, send, share and track email newsletters online. Mad Mimi is for people who want email marketing to be simple. | |
Qualtrics | Analytics: User Insights | Experience Design. Experience Improvement | |
Survey Anyplace | Analytics: User Insights | Survey Anyplace helps you create surveys, quizzes, and assessments that return personalized advice in the final screen, through email, or in a branded PDF report. | |
Survey Monkey | Analytics: User Insights | Expand your market research capabilities to keep track of your brand, test your ideas, or get a gut check with your target audience. | |
Typeform | Analytics: User Insights | You don't want to make a boring form. And your audience won't answer one. Create a typeform insteadโand make everyone happy. | |
Zendesk | Analytics: User Insights | Zendesk makes customer service better. We build software to meet customer needs, set your team up for success, and keep your business in sync. | |
Userzoom | Analytics: User Insights | Gather, analyze, and share UX and CX insights across your business to create products customers love. | |
AB Tasty | Analytics: User Testing | Build end-to-end experiences that drive growth across all digital channels. Marketing, product and engineering teams work together to deliver seamless user experiences with AB Tasty. | |
Adobe Target | Analytics: User Testing | Adobe Target is a personalization solution that makes it easy to identify your best content through tests that are easy to execute. So you can deliver the right experience to the right customer. | |
Apptimize | Analytics: User Testing | Accelerate ROI, Engagement & Revenue With the Worldโs Leading Experimentation Solution | |
Crazy Egg | Analytics: User Testing | Make your website better. Instantly. | |
Firebase | Analytics: User Testing | Firebase helps you build and run successful apps Backed by Google and loved by app development teams - from startups to global enterprises | |
Launch Darkly | Analytics: User Testing | Get total control of your code to ship quicker, reduce risk, and reclaim your nights and weekends. | |
Optimizely | Analytics: User Testing | Creating digital experiences that transform your company takes data-driven decisions, continued experimentation and constant invention. Optimizely Digital Experience Platform helps you unlock your digital potential. | |
Split | Analytics: User Testing | Split combines feature flags and data. Deploy often, release without fear, and experiment to maximize impact. | |
User testing | Analytics: User Testing | Real-time feedback. From real customers. Wherever you work. | |
Dovetail | Analytics & Discovery | Where customer research lives. Make sense of all your customer research data in one intuitive, collaborative, and searchable research repository. | |
Heap | Analytics & Discovery | A Smarter Approach to Product. Heap is an analytics platform that helps product, marketing, and customer success teams craft exceptional digital experiences that convert and retain users. | |
User Voice | Analytics & Discovery | A single, centralized product feedback solution that gives you everything you need to gather, aggregate, analyze, and follow through on feedback from customers and internal teams. | |
Bloomfire | Documentation | Eliminate shoulder taps, endless email threads, and frantic Slack requests for information. Always know where to find the right answers. | |
Confluence | Documentation | Confluence is your remote-friendly team workspace where knowledge and collaboration meet. | |
Notion | Documentation | One tool for your whole team. Write, plan, and get organized. | |
Obie | Documentation | Tools that enable faster self-service support so that everyone has the right answers. | |
Slab | Documentation | Easily create, organize, and discover knowledge for your entire organization, from non-technical to tech-savvy. | |
Slite | Documentation | The perfect communication tool for remote teams. Slite helps remote teams share ideas, save knowledge, and work together anytime, any place. | |
Draw.io | Visual Management | Online diagram software for making flowcharts, process diagrams, org charts, UML, ER and network diagrams. | |
Klaxoon | Visual Management | the meeting revolution | |
Lucidchart | Visual Management | Create powerful visuals to understand the teams, information, and processes that drive better decisions in every area of your business. | |
Miro | Visual Management | The online collaborative whiteboard platform to bring teams together, anytime, anywhere. | |
Whimsical | Visual Management | Whimsical is a unified suite of collaboration tools. Great for product specs, wikis, brainstorming, ideation, user flows, architecture diagrams and more. Sign Up with Google | |
Yworks | Visual Management | As the diagramming experts, we offer a comprehensive range of services. | |
Feature Upvote | Agile Management | Centralise your feedback in one online board. Users add and upvote feedback directly. You quickly surface the most valuable product ideas. | |
Invision | Prototyping | Design Better. Faster. Together. The digital product design platform powering the worldโs best user experiences | |
Sketch | Prototyping | Put design at the heart of your business, with all the tools you need to collaborate and create incredible products. | |
Adobe XD | Prototyping | Design like you always imagined. | |
Figma | Prototyping | Minds meeting minds is how great ideas meet the world | |
Axure | Prototyping | Axure RP is the only UX tool that gives UX professionals the power to build realistic, functional prototypes. | |
Balsamiq | Prototyping | Wireframes, anyone can design great user interfaces. | |
Moqups | Prototyping | A streamlined web app that helps you create and collaborate in real-time on wireframes, mockups, diagrams and prototypes. | |
Process St | Workflow Automation | Process Street is a simple, free and powerful way to manage your team's recurring checklists and procedures. | |
Proto.io | Prototyping | Bring your idea to life in no time. The prototyping solution for all your needs. For UX designers, entrepreneurs, product managers, marketers, and anyone with a great idea. | |
Product Board | Roadmapping | Productboard helps product managers understand what customers need, prioritize what to build next, and rally everyone around the roadmap. | |
Roadmunk | Roadmapping | The end-to-end roadmapping tool. Capture customer feedback. Prioritize what to build next. And use boardroom-ready roadmaps to communicate your strategy. | |
Aha! | Roadmapping | Try the worldสผs #1 roadmap software | |
Product Plan | Roadmapping | ProductPlan is a roadmap platform that aligns your team so you can build what matters. | |
Wrike | Roadmapping | Power the Modern, Agile Enterprise | |
Team Gantt | Roadmapping | TeamGantt is a refreshing take on project planning software that brings gantt charts online. You can plan, schedule, and manage your projects with our free gantt chart software. Best of all, you can invite clients and teams to collaborate on your gantt chart or project plan. | |
Airfocus | Roadmapping | Build outstanding products with powerful prioritization and clear roadmaps. | |
Idea Scale | Agile Management | Innovation management for your entire organisation | |
ClickUp | Task + Feature Management | One app to replace them all. All your work in one place: Tasks, docs, chat, goals, & more. | |
Qatalog | Workflow Automation | Work gets disjointed. Scattered. People feel isolated. Qatalog brings order to the chaosโto show folks their work in a new light. | |
Asana | Task + Feature Management | Work on big ideas, without the busywork. | |
Basecamp | Task + Feature Management | Everythingโs organized in one place, youโre on top of things, progress is clear, and a sense of calm sets in. | |
GitLab | Task + Feature Management | Iterate faster, innovate together: Our open DevOps platform is a single application for unparalleled collaboration, visibility, and development velocity. | |
Jira Software | Task + Feature Management | The #1 software development tool used by agile teams | |
Monday.com | Task + Feature Management | Work the way that works for you | |
Quire | Task + Feature Management | A visual collaborative platform for your next, great projects. The best collaborative project management software that actually helps teams get things done. | |
Retool | Workflow Automation | Stop wrestling with UI libraries, hacking together data sources, and figuring out access controls. Start shipping apps that move your business forward. | |
Todoist | Task + Feature Management | Organize it all with Todoist | |
Toggl | Task + Feature ManagementTime Tracking | Simple team and project planning | |
Trello | Task + Feature Management | Collaborate, manage projects, and reach new productivity peaks. From high rises to the home office, the way your team works is uniqueโaccomplish it all with Trello. | |
Ghost Inspector | Quality Management & Assurance | Easily create automated browser tests for your websites and web applications. Ensure everything works and looks the way it should. No coding required. | |
Mesmer | Quality Management & Assurance | The Mesmer New School of Botโbusy mobile app developers can now automate their thankless testing, accessibility, and monitoring work, making them happier and more productive. | |
Practi Test | Quality Management & Assurance | Centralized Test Management for Manual & Automated Testing | |
Test Bench | Quality Management & Assurance | TestBench is the smart test case management solution for companies and projects that develop software and digital products and want to achieve high quality efficiently. | |
Customer.io | Customer Automation | Customer.io is an automated messaging platform for tech-savvy marketers who want more control and flexibility to craft and send data-driven emails, push notifications, and SMS messages. | |
HubSpot Marketing Hub | Customer Automation | All your marketing tools and data โ all under one roof. | |
Intercom | Customer Automation | Business Messenger you and your customers will love Your work email | |
Mailchimp | Customer Automation | Mailchimp has the tools and resources you need to build a brand, sell online, and scale the business of your dreams. | |
Segment | Customer Automation | The leading Customer Data Platform | |
Sendinblue | Customer Automation | Sendinblue is the smartest and most intuitive platform for growing businesses. Thrive digitally as we guide your business with the right marketing & sales tools. | |
Sparkpost | Customer Automation | Plan, execute, and optimize your email programs with the industry's most trusted email sending and deliverability platform | |
User.com | Customer Automation | User.com is a single workspace providing you with easy-to-use, yet very robust tools for marketing, sales, management, and support teams. | |
Airtable | Data & Knowledge Management | One workspace.platform.source of truth. Endless solutions. | |
Coda | Data & Knowledge Management | One doc for all. And all in one doc. | |
Google Drive | Data & Knowledge Management | Easy and secure access to all of your content. Store, share, and collaborate on files and folders from any mobile device, tablet, or computer | |
Power BI | Data & Knowledge Management | Empower team members to discover insights hidden in your data with Microsoft Power BI. | |
Qlik | Data & Knowledge Management | Turn raw data into remarkable outcomes with end-to-end, multi-cloud data integration and analytics solutions. Close the gaps between data, insights, and action. | |
Sheetgo | Data & Knowledge Management | Build no-code workflows to manage your teamโs data and run your business processes like clockwork. | |
Sisense | Data & Knowledge Management | The power of analytic infusion by embedding analytics into your workflows, processes, business applications, and products. | |
Slapdash | Workflow Automation | Slapdash is a next-generation platform that gives you and your team entirely new ways to connect and control your tools. | |
Station | Workflow Automation | Station is the browser extension that helps you switch across all apps, documents, notes, messages, and more. | |
Tableau | Data & Knowledge Management | Tableau helps people see and understand data. Our visual analytics platform is transforming the way people use data to solve problems. | |
Bonjoro | Training & Onboarding | It's time to stand outv and grow your business. Convert, retain, and grow your customers with delightful personal video messages sent at just the right moment | |
HighSpot | Training & Onboarding | IMPROVE THE PERFORMANCE OF YOUR CUSTOMER-FACING TEAMS | |
Powtoon | Training & Onboarding | One platform to create, manage, and distribute all of your videos and visual communications | |
Showpad | Training & Onboarding | Enable your team with the content and training they need to drive meaningful customer conversations. | |
UserPilot | Training & Onboarding | Userpilot helps product teams deliver personalized in-app experiences to increase growth metrics at every stage of the user journey. | |
Vidyard | Training & Onboarding | Vidyard is the key to making remote selling easy. From prospecting to proposals, record and send videos that add a personal touch at all stages of the sales cycle. | |
Whatfix | Training & Onboarding | Unlock the true value of your enterprise applications with Whatfix. Empower your users to make the best use of your software applications. | |
Automate.io | Workflow Automation | Integrate your cloud applications. Automate marketing, sales and business processes. | |
Bubble | Workflow AutomationPrototyping | The best way to build web apps without code Bubble is the most powerful no-code platform, empowering entrepreneurs to build production-ready web apps. | |
IFTTT | Workflow Automation | Do more with the things you love Connect your apps and devices in new and remarkable ways. Make the things you love more powerful. | |
Parabola | Workflow Automation | Parabola can automate any manual task you usually do in a spreadsheet. Connect your data, arrange your steps, and forget about hiring that developer. | |
Zapier | Workflow Automation | Easy automation for busy people. Zapier moves info between your web apps automatically, so you can focus on your most important work. |
๐ Frameworks and resources to expand your product intelligence
// A collection of everything to increase your product intuition and create better products.
Product Management Frameworks:
Lean Stack
Design Sprint
Outcome-Driven Innovation
Pragmatic Framework
The Hook Model
Kano Model
Design Thinking
Product-Market-Fit
Game Thinking
Radical Product Tool-Kit
Product Strategy Framwork
MoSCoW Prioritization
RICE Framework
Oppurtunity Solution Tree
Jobs-To-Be-Done Framework
HEART Framework
Resources to develop Product Thinking and Intuition:
Page Contents
- ๐ Product Management Handbook
- What do Product Managers do?
- โ Components of Product Management
- ๐ช Stages involved in Product Management
- #1. Product Management Fundamentals
- #2. Getting to Product-Market Fit
- #3. UX Design
- #4. Business Fundamentals
- #5. Communication + Stakeholder Management
- ๐ฅท๐ป Key actions of a Product Manager
- ๐ขย Onboarding Flows
- Product Management - Made Simple!
- โ PM Tool Landscape
- ๐ Frameworks and resources to expand your product intelligence
- Product Management Frameworks:
- Resources to develop Product Thinking and Intuition: